AI as a Career Co-Pilot: Interactive Session with Young European Ambassadors and Young People Across Europe
AI as a Career Co-Pilot: Practical Strategies for the Next Generation - Interractive online session headed by Bojan Kordalov, Director for Policy and Communication at ECE Brussels and EU Senior expert in strategic communication, EU visibility digital transformation and AI literacy, together with Sara Bartoli, Young European Ambassadors Community Manager
On 25 March 2026 at 19:00, the European Centre of Excellence (ECE Brussels), in cooperation with the Young European Ambassadors (YEA) Community, represented by Sara Bartoli, will organise an interactive online session titled “AI as a Career Co-Pilot: Practical Strategies for the Next Generation.”
The session will be led by Bojan Kordalov, Director for Policy and Communication at ECE Brussels and EU Senior expert in strategic communication, EU visibility digital transformation and AI literacy, together with Sara Bartoli, Young European Ambassadors Community Manager.
Bringing together young people from across Europe and EU candidate countries, the session will focus on the key question: How can young professionals use AI as a tool for growth, rather than perceive it as a threat?
REGISTER HERE: https://docs.google.com/forms/d/1tYjUbQ4Z52dTRqkPy02qWgq_KLSRhku7llv8SzYIq7Q/edit#response=ACYDBNhFNGowzO8qqYcUeIC0gSVZ58Wiv1ZP1Gr0mmTRLUtWiPd1OOgltaygE-SxsMujkLY
From uncertainty to opportunity: understanding AI in career development
The session will explore the rapidly evolving role of artificial intelligence in shaping communication careers and professional pathways. Participants will gain insights into how AI is already influencing decision-making, content creation and expectations in the labour market, especially in the field of communications.
A central message of the session will be clear: AI is not replacing professionals, but it is reshaping the skills required to remain relevant.
Quick Q&A: Navigating Your AI-Enhanced Career
Insights from Bojan Kordalov, Director for Policy and Communication at ECE Brussels
Will AI eventually replace my role in communication or project management?
Kordalov: AI is a tool, not a replacement for human connection. It can draft content, analyse data, or support decision-making, but it cannot replicate ethical judgment, cultural understanding, or strategic empathy. The professionals who will stay relevant are those who know how to combine AI efficiency with human insight.
How do I start using AI if I feel overwhelmed by the number of tools available?
Kordalov: Don’t start with tools, start with your daily workflow. Identify one repetitive or time-consuming task, such as summarising notes or drafting content, and use AI to support your first step. The key is to shift your mindset from “Which tool should I use?” to “Where can AI support my work in a meaningful way?”
Is it “cheating” to use AI in my professional work?
Kordalov: Not at all, if it is used responsibly. AI should be your co-pilot, not your replacement. You remain accountable for the final message, the accuracy, and the ethical dimension of your work. Using AI properly is not cheating, it is becoming more effective and better prepared for the future of work.
What is one skill young people should focus on to stay relevant in the AI era?
Kordalov: AI literacy. Not just technical knowledge, but understanding how AI shapes information, decisions, and communication. Combined with critical thinking and media literacy, this becomes a foundation for both professional success and active participation in society.
What can participants expect from this session with ECE Brussels and the Young European Ambassadors?
Kordalov: Together with Sara Bartoli and the Young European Ambassadors community, we aim to create a practical and interactive space. This is not a lecture. Participants can expect real examples, open discussion, and concrete takeaways they can immediately apply in their studies or careers.
Who is Bojan Kordalov and what is his role in artificial intelligence and communication?
Bojan Kordalov is a Brussels-based EU senior expert in strategic communication, EU visibility, digital transformation and AI literacy who currently serves as Director of Policy and Communications at the European Centre of Excellence (ECE Brussels). His work focuses on supporting institutions, professionals and young people in understanding how artificial intelligence is reshaping communication, decision-making and public engagement. Through training, policy work and public speaking across Europe and EU candidate countries, he promotes a practical, responsible and human-centred use of AI in professional and societal contexts.
What to keep human, what to delegate to AI?
Through practical examples and real-life scenarios, participants will be introduced to a balanced approach to AI use in everyday work:
Keeping human judgment, creativity and ethical decision-making at the core.
Delegating repetitive, analytical, and time-consuming tasks to AI.
Using AI to enhance productivity while maintaining authenticity and credibility.
The A.I.M. model (Analyse - Integrate - Market) for career development, professional visibility and building digital identity through the ethical use of AI tools authored by Bojan Kordalov.
The session will emphasise that understanding how to work with AI is becoming a core competence for young professionals across sectors.
“The goal is to transition from being merely ‘prompt-oriented’ to truly ‘mindset-oriented’ or using AI to amplify our human potential rather than replace it”, explains Kordalov. For more practical information, what to keep human and what to delegate to AI, see Bojan Kordalov’s framework principle for professional growth in AI era at the end of this news article.
AI literacy as a foundational skill for all generations
The discussion will also highlight the growing importance of AI literacy as a key component of education and employability, aligning with broader EU digital standards like the EU AI Act and the Digital Services Act (DSA) to ensure a safe and transparent information space.
Participants will be encouraged to stay adaptable and continuously learn, approach AI with curiosity instead of fear, as well as to continue developing critical thinking, media, digital and AI literacy skills alongside technical understanding and AI trends.
REGISTER HERE: https://docs.google.com/forms/d/1tYjUbQ4Z52dTRqkPy02qWgq_KLSRhku7llv8SzYIq7Q/edit#response=ACYDBNhFNGowzO8qqYcUeIC0gSVZ58Wiv1ZP1Gr0mmTRLUtWiPd1OOgltaygE-SxsMujkLY
Interactive format and practical takeaways
The session will be designed as a two-way exchange, encouraging participants to contribute questions, dilemmas, and real-life challenges. This approach will ensure practical insights and workflows that can be directly applied in academic and professional contexts.
ECE Brussels: Advancing digital transformation and AI literacy
This initiative reflects the broader mission of the European Centre of Excellence (ECE Brussels) to promote good governance and democratic development, digital transformation and ethical use of AI, open and inclusive communication across Europe, as well as contribute to the ECE Brussels’ pillar for empowering young people and women.
By engaging directly with young people, ECE Brussels continues to support the development of future-ready skills and informed participation in the digital society.
Official photo of Bojan Kordalov, Brussels-based senior EU expert in strategic communication, EU visibility, digital transformation and AI literacy and Director for Policy and Communication at the European Centre of Excellence (ECE Brussels)
Who is Bojan Kordalov?
Bojan Kordalov is a Brussels-based senior EU expert in strategic communication, EU visibility, digital transformation and AI literacy. He also serves as the Director of Policy and Communications at the European Centre of Excellence (ECE Brussels). His work focuses on strengthening professional skills, responsible AI use and clear communication across the European Union (EU) and the EU candidate countries.
He brings 25 years of professional experience supporting European and national institutions, international organisations and companies. Over the past decade, Bojan Kordalov has delivered 500+ training sessions and capacity-building initiatives across more than 15 countries and has contributed to 50+ EU and international projects focused on strategic communication, youth engagement and digital transformation.
His expertise focuses on the intersection of AI, communication, and human behaviour in EU and international contexts. He also works on practical AI literacy, responsible communication and how AI shapes expectations, behaviour and decision-making in international and intercultural contexts.
Since November 2025, Bojan Kordalov has been a member of the Expert Working Group established by the European Commission’s AI Office (DG CONNECT), contributing to the development of transparency rules for generative AI systems under Article 50(4) of the EU AI Act. He represents the European Centre of Excellence (ECE Brussels) in the preparation of the Code of Practice on Transparency of AI-Generated Content, supporting responsible, transparent and ethical use of AI across Europe.
Innovative models developed by Bojan Kordalov
Bojan Kordalov has authored and created two innovative models in 2025: the A.I.M. Model (Analyse - Integrate - Market) for career development, professional visibility and building digital identity through the ethical use of AI tools; and the H&S Model (Headline and Soundbite) for clear communication. At the beginning of 2026 he authored and created the 4Q Job Interview Model for career development.
More information on Bojan Kordalov professional biography is available on the following link: https://www.excellenceeurope.org/news/expertise
What is Kordalov’s framework principle for professional growth in AI era?
Bojan Kordalov, EU Senior expert in strategic communication, EU visibility digital transformation and AI literacy, suggests a balanced framework principle for professional growth:
| Keep Human (Core) | Delegate to AI (Support) |
|---|---|
| Judgment and ethics | Data analysis and sorting |
| Creative vision | Repetitive drafting and routine tasks |
| Emotional intelligence | Initial research, outlining and brainstorming |
| Authenticity | Technical optimisation and shaping |
