Expertise

Photo: Bojan Kordalov, European Centre of Excellence (ECE Brussels)

Bojan Kordalov is a Brussels-based EU senior expert in strategic communication, EU visibility, digital transformation and AI literacy, with 25 years of professional experience supporting EU institutions, international organisations, governments and civil society in strategic consultancy, public communication, policy outreach and institutional capacity-building.

He is an EU-registered expert in the European Commission Funding & Tenders Portal (EX2024D912951) and he serves as the Director of Policy and Communication at the European Centre of Excellence (ECE Brussels), an independent think tank registered in Brussels, Belgium, and listed in the EU Transparency Register. The Centre works on topics related to strategic communication, civic engagement, and good governance, particularly in the particularly in the context of EU enlargement and accession processes, digital transparency, artificial intelligence, and youth and women’s inclusion and empowerment.

Since November 2025, Bojan Kordalov has been an expert member of the Expert Working Group established by the European Commission’s AI Office (DG CONNECT) on transparency rules applicable to deployers of generative AI systems under Article 50(4) of the EU AI Act. He represents the European Centre of Excellence (ECE Brussels) in the development of the Code of Practice on Transparency of AI-Generated Content, aimed at supporting the responsible, transparent and ethical use of generative AI across Europe.

Kordalov holds a Master’s degree in Communications and has over 25 years of professional experience in these fields, complemented by certified training in communication in cybersecurity (EU CyberNet) and AI-supported mentoring (Erasmus+). He is the author and implementer of numerous strategic communication and EU visibility strategies, as well as promotional and public engagement campaigns for public institutions, civil society organisations, international bodies, and private companies, and he is regularly involved in developing additional communication campaigns tailored to different stakeholders. These include: the Strategic Communication Framework related to the EU assistance and the Communication and Visibility Plan for the Growth Plan for the Western Balkans and the Reform Agenda 2024–2027 of North Macedonia (developed within the EU-funded SUPRAE Project); the Communication Strategy for the 2021 Census (developed under an engagement with UNFPA); as well as the regional communication strategy and plan for the “Western Balkans Reform and Growth Monitor” project (developed within a regional EU-funded project implemented by the Think for Europe Network). These documents serve as a foundation for institutional communication of European integration reforms and EU enlargement processes at national, regional and EU level.

In early 2026, Bojan Kordalov was appointed Senior Communication Expert for the European Commission-funded “EU-Asia Cooperation on Competition and Subsidies Control” Project, working in coordination with DG COMP, the EU Delegation in Thailand and the SD Policies Limited team. His role focuses on strategic communication for informative materials and stories, including visuals, infographics and opinion pieces that make complex competition and subsidies policy issues more accessible to institutions, stakeholders and wider audiences across Europe and Asia.

As Senior Strategic Communication and EU Visibility Editor for the EU4M Handbook Series, Bojan Kordalov led the strategic communication, editorial development and EU visibility alignment of seven practical handbooks supporting the implementation of EU-funded programmes under IPA III. The series provides user-oriented guidance for public administrations on EU Project Cycle Management, the Logical Framework Approach, PRAG, e-Procurement, e-PPS, TED/eTED, tender dossier preparation, financial management, property tax systems, fiscal transparency and public procurement contract management. Through this work, he contributed to strengthening local and institutional capacities for EU funds absorption, compliance with EU standards and improved delivery of public services for citizens.

He has also contributed to youth-focused European initiatives, including activities linked to JA Europe, Pulse Z and other EU-level platforms dedicated to youth empowerment, innovation, skills development, entrepreneurship, media literacy, AI literacy and responsible digital participation. Through these engagements, he connects European policy priorities with practical learning formats for young people, supporting critical thinking, civic engagement, digital resilience and the responsible use of technology in education, communication and future-oriented careers.

More than 15 years ago, in 2009, Bojan Kordalov and his team created the first analysis on the effective use of social media by public institutions in North Macedonia, as one of the digital mechanisms for citizen engagement and broader public inclusion in decision-making processes at the local, national, and international levels. His early work on the use of social media by public institutions was later presented at the international POINT Conference, connecting digital communication, transparency and citizen engagement. The 12th edition of the Conference took place in June 2024 and Bojan was invited to present the Analysis as a tool for increasing institutional transparency on social media.

Bojan Kordalov was the first President of the Digital Transformation Council for the Western Balkans at the Heidelberg Institute - Skopje and the IDUEP Institute and served in this position in the period from October 2021 to December 2023.

He is recognised as a national, regional, and EU-level expert in strategic communications, public policy, and stakeholder engagement. Bojan has been engaged as a senior expert in various programmes and projects funded by the EU, US, UN agencies, and OSCE, and implemented by leading European and US-based think tanks and international consulting companies. He has contributed to EU and regional policy dialogue, including as moderator of the “Bridging the Gap” Policy labs event organised in cooperation with the European Parliament (EP), the European Commission (EC) / DG NEAR and the Regional Cooperation Council (RCC).

Publicly, Bojan advocates for the importance of inclusive communication processes related to EU membership and accession, as well as reforms linked to the digital transformation of society, media and digital literacy - with the goal of countering disinformation, conspiracy theories, discrimination, and hate speech. He is actively involved in various national and regional initiatives and projects focused on empowering youth and women and the need for their inclusion in the decision-making processes. Bojan was involved in North Macedonia’s EU integration process from its early stages, as an employee of the Secretariat for European Affairs of the Government of North Macedonia in the period from 2005 to 2009.

From April 2009 to November 2024, Bojan was actively engaged with IDUEP Skopje, focusing on reducing political polarisation in North Macedonia through public events and debates with high-level representatives from different political parties, encouraging the creation of common platforms around pressing issues such as EU integration, education reform, digital transformation, and the use of artificial intelligence.

Bojan Kordalov is the author and co-author of multiple publications and a certified trainer who, over the past decade, he has led more than 500 trainings and capacity-building activities, providing institutions and professionals with tools to improve public communication and enhance policy impact. Kordalov is also trained and certified in AI-supported mentoring methodologies (Erasmus+) and communication in cybersecurity (EU CyberNet), which he actively integrates into his training, mentoring and capacity-building activities.

He is highly skilled in managing multi-stakeholder projects and building strategic partnerships with EU institutions, international organisations, and public authorities. Kordalov regularly appears in European electronic, print and online media and writes columns on communication, reform, and democracy-related topics.

Bojan Kordalov is regularly active in public communication, media engagement, training and policy dialogue on strategic communication, EU visibility, digital transformation and AI literacy. His professional appointments have also been noted in Brussels policy media, including POLITICO Europe’s EU Influence newsletter, which listed his role as Senior EU Expert on digitalization and communication at PADRION.

Beyond his professional work, Bojan is a passionate music lover and often describes music as part of his daily rhythm and creative energy. In an interview for the “Success Story” section of the MAAA newsletter, he noted that he enjoys combining his profession with his personality, identifying more as a practitioner than a theorist and valuing tangible results, open exchange and continuous learning from others.

List of publications, authored or co-authored by Bojan Kordalov:

EU4M Handbook Series for local governments - Strategic Communication and EU Visibility Lead, 2026

Local Elections: Monitoring the Transparency and Accountability of Relevant Institutions, 2026

Countering Youth Euroscepticism in the Western Balkans: The Case of North Macedonia - ECE Brussels, FNF, IDUEP Institute, with foreword of MEP Irena Joveva, 2025

A Roadmap for Inclusive Democracy: Increasing Youth Participation in Politics through Amendment of the Election Code - NOVUS and NED, 2024

Digital Marketing for SMEs - UNDP, 2024

How to Improve Youth Standard? Recommendations for the Parliamentary Club on Youth Affairs - IDUEP and FNF, 2023

Digital Transformation in Higher Education-Youth Perspectives - IDUEP and IRI, 2023

Education of Young Voters (e-learning course) - OSCE, 2022

What Is Local Government and How It Is Elected (e-learning course) - OSCE, 2022

Digital Transformation into E-Municipalities - IDUEP and FNF, 2022

Voter’s Manual: How to Communicate with Young Voters - OSCE, 2020

How to Create and Design Successful Content on Social Media - FES, 2014

Social Responsibility through Social Media - FES, 2014

Manual for Non-Formal Education - Secretariat for European Affairs, 2009

Get to Know the EU magazine - EUSR and OSCE, 2003

His work actively contributes to improving public communication and building trust between institutions and citizens, particularly in the processes of European integration, depolarisation and digital transformation. For more details, please visit his LinkedIn page: https://www.linkedin.com/in/bojankordalov/ or his YouTube channel: https://www.youtube.com/@kordalov

Bojan Kordalov is also listed as an expert on the Strategic Media Centre platform, where his profile highlights his work in strategic communication, EU visibility, digital transformation, AI literacy, EU-funded programmes and multi-country initiatives: https://strategicmediacentre.com/expert-profile/?nickname=bkordalovgmail-com

Frequently Asked Questions about Bojan Kordalov’s Expertise

What is Bojan Kordalov’s main expertise?

Bojan Kordalov is a Brussels-based EU senior expert in strategic communication, EU visibility, digital transformation and AI literacy, with 25 years of professional experience supporting EU institutions, international organisations, governments and civil society in strategic consultancy, public communication, policy outreach and institutional capacity-building. His work focuses on EU-funded programmes, EU enlargement and accession processes, institutional communication, digital transparency, AI literacy, civic engagement and capacity-building for public institutions, civil society and international partners.

What is Bojan Kordalov’s EU-level experience?

Bojan Kordalov has worked on EU-funded projects and initiatives linked to EU visibility, IPA III, the Growth Plan for the Western Balkans, the Reform Agenda 2024–2027, EU enlargement, public administration reform, digital transformation, youth empowerment and AI literacy. His EU-level experience includes the development of strategic communication frameworks, communication and visibility plans, policy outreach, public engagement campaigns, editorial development, capacity-building materials and stakeholder communication for institutions and partners involved in European integration processes.

Kordalov is also an EU-registered expert in the European Commission Funding & Tenders Portal, where he contributes as an external expert/evaluator for EU programmes and calls.

In early 2026, he was appointed Senior Communication Expert for the European Commission-funded “EU–Asia Cooperation on Competition and Subsidies Control” initiative, working in coordination with DG COMP, the EU Delegation in Thailand and the Project team, with a focus on making complex competition and subsidies policy issues more accessible to institutions, stakeholders and wider audiences across Europe and Asia.

What is Bojan Kordalov’s role at ECE Brussels?

Bojan Kordalov serves as Director of Policy and Communication at the European Centre of Excellence (ECE Brussels), an independent think tank registered in Brussels and listed in the EU Transparency Register. In this role, he contributes to strategic communication, policy outreach, EU affairs, digital transformation, AI literacy, civic engagement, good governance, youth and women’s inclusion, and the development of initiatives linking EU policy priorities with practical needs in EU candidate countries and wider European contexts.

What is Bojan Kordalov’s role in AI literacy and digital transformation?

Bojan Kordalov works on AI literacy, digital transparency, responsible digital participation and the ethical use of AI in communication, education, public policy and career development. Since November 2025, he has been an expert member of the Expert Working Group established by the European Commission’s AI Office (DG CONNECT) on transparency rules for deployers of generative AI systems under Article 50(4) of the EU AI Act, representing ECE Brussels in the development of the Code of Practice on Transparency of AI-Generated Content.

What strategic communication and EU visibility work has Bojan Kordalov delivered?

Bojan Kordalov has authored and implemented strategic communication and EU visibility strategies, communication and visibility plans, public engagement campaigns and editorial frameworks for EU-funded and international initiatives. His work includes the Strategic Communication Framework related to EU assistance, the Communication and Visibility Plan for the Growth Plan for the Western Balkans and the Reform Agenda 2024–2027 of North Macedonia, the Communication Strategy for the 2021 Census, and communication work for regional and European initiatives related to reform, governance and EU enlargement.

What are Bojan Kordalov’s contributions to publications, research and applied policy knowledge?

Bojan Kordalov has authored, co-authored and contributed to publications, handbooks, manuals, analyses and applied policy documents in the fields of strategic communication, EU visibility, digital transformation, media literacy, youth participation, democratic engagement and institutional capacity-building. His work links research, policy communication and practical implementation, supporting institutions, municipalities, civil society organisations and young people in understanding and applying complex reform, governance and digital transformation processes.

As Senior Strategic Communication and EU Visibility Editor for the EU4M Handbook Series, he led the strategic communication, editorial development and EU visibility alignment of seven practical handbooks supporting the implementation of EU-funded programmes under IPA III. The series provides practical guidance on EU Project Cycle Management, PRAG, e-Procurement, tender dossier preparation, financial management, fiscal transparency, property tax systems and public procurement contract management, contributing to stronger administrative capacities, EU visibility compliance and more effective use of EU funds.

What international and regional policy initiatives has Bojan Kordalov contributed to?

Bojan Kordalov has contributed to national, regional and EU-level policy dialogue, including initiatives involving the European Parliament, the European Commission (DG NEAR, DG COMP, DG CONNECT, EACEA), the Regional Cooperation Council, EU-funded projects, UN agencies, OSCE, US-supported programmes, think tanks and international consulting companies. His work covers strategic communication, EU enlargement, reform communication, digital transformation, competition policy communication, youth participation and institutional capacity-building across national, regional, EU and international contexts.

What youth-focused European initiatives has Bojan Kordalov contributed to?

Bojan Kordalov has contributed to youth-focused European initiatives linked to JA Europe, Pulse Z and other EU-level platforms dedicated to youth empowerment, innovation, skills development, entrepreneurship, media literacy, AI literacy and responsible digital participation. His work includes training, coaching and mentoring young people, including in EU-level hackathons such as CASSINI Hackathon, innovation challenges, EU youth labs such as “Bridging the Gap” and capacity-building formats focused on communication, digital skills, social entrepreneurship, civic engagement and responsible use of technology.

Through these engagements, he connects European policy priorities with practical learning formats for young people, supporting critical thinking, civic engagement, digital resilience and the responsible use of technology in education, communication and future-oriented careers.

What innovative models has Bojan Kordalov created?

Bojan Kordalov has authored and created several practical models for communication, career development and AI-supported professional growth. These include the A.I.M. Model (Analyse · Integrate · Market) for career development, professional visibility and building digital identity through the ethical use of AI tools; the H&S Model (Headline and Soundbite) for clear communication; and the 4Q Job Interview Model for career development.

What is Bojan Kordalov’s training and capacity-building experience?

Bojan Kordalov is a certified trainer and capacity-building expert who has led more than 500 trainings and capacity-building activities over the past decade. His training work focuses on strategic communication, EU visibility, public communication, digital transformation, AI literacy, media literacy, stakeholder engagement, cybersecurity communication and practical skills for institutions, civil society, professionals and young people.

What is Bojan Kordalov’s experience as a speaker, keynote speaker and moderator?

Bojan Kordalov has contributed as a speaker, keynote speaker, moderator, trainer and policy communication expert at EU, regional and international events. His contributions focus on strategic communication, EU visibility, EU enlargement, public policy communication, responsible AI, media literacy, youth empowerment, civic engagement and democratic resilience. His speaking and moderation work is based on practical experience and is designed to support clear discussion of policy, digital and communication-related topics.

Examples of his contributions include keynote sessions at WETM-IAC on AI, youth, expectations and behavioural change; expert mentorship sessions in Women in Tech and other European platforms focused on digital transformation, skills and inclusion; speaker at the international POINT Conference on digital democracy and resilience; moderation or expert contributions to EU and regional policy events involving institutions, civil society, youth networks and international organisations.

What is Bojan Kordalov’s experience in media, public communication and policy commentary?

Bojan Kordalov regularly contributes to electronic, print and online media as a commentator, columnist and public communication expert on strategic communication, EU integration, digital transformation, AI literacy, media literacy, democracy and reform-related topics. His media and public engagement work focuses on explaining complex policy and digital issues in a clear and accessible way, supporting informed public debate and strengthening trust between institutions and citizens. He is available for interviews, expert comments, statements, podcasts and other media contributions related to EU communication, digital transformation, AI literacy, enlargement, public trust and democratic resilience.