How to Make AI Work for You: What’s the Real Game Changer? (VIDEO)
How can you get better results from artificial intelligence? Start by providing clear context and information, critically assess the output and apply your own judgement before using or publishing it. These three practices connect effective AI use with responsible decision-making.
In this short video, Bojan Kordalov, Director of Policy and Communications at the European Centre of Excellence (ECE Brussels), explains why making AI useful in everyday work requires attention to the brief, the results and the final human decision.
What helps AI tools deliver more useful results?
As Kordalov explains in the video: “The real game changer is the brief: the context and information you give the tools.”
A useful brief explains what you want to achieve, who the output is for and what information the AI tool should consider. For example, asking for a communication plan becomes more meaningful when you specify the audience, objective, available resources and intended outcome.
Prompt wording matters, while the substance of your instructions gives the tool a clearer basis for responding.
Why should we critically assess AI-generated answers?
Building on Kordalov’s emphasis on critical assessment, a fluent answer still needs careful assessment. Users should check whether the response is accurate, relevant and appropriate for their purpose, including whether its sources support its claims.
This is a practical dimension of AI literacy: knowing what to question, what to verify and when further expertise is needed.
Who decides what gets published or used?
As Kordalov stresses in the video, human judgement remains central. Before sharing an AI-assisted text, recommendation or other output, the person using it needs to decide whether it is suitable for the audience and situation.
For professionals, educators, youth workers and public institutions, this includes considering accuracy, confidentiality, inclusion and the possible consequences of publication.
AI literacy and Europe’s digital transformation
These everyday practices, highlighted by Kordalov in the video, contribute to a wider conversation about responsible AI use in Europe. At ECE Brussels, AI literacy forms part of our work on strategic communication and human-centred digital transformation, supporting informed participation by institutions, professionals and civil society.
Watch the video
Transcript excerpt: How to make AI work for you
In this short video, Bojan Kordalov explains the role of context, critical thinking and human judgement in responsible AI use.
“People around the world use AI tools every day. I suppose you’re one of them too.
But do you also believe that prompts are the most important thing, the real game changer?
The real game changer is the brief: the context and information you give the tools.
The second thing is how critically you assess the results you receive.
And the third is remembering that you’re the one who decides what gets published and what ultimately gets used.”
What is your key advice for making AI work better for you?”
About Bojan Kordalov
Bojan Kordalov is a Brussels-based EU senior expert in strategic communication, EU visibility, digital transformation and AI literacy, with 25 years of professional experience supporting EU institutions, international organisations, governments and civil society organisations. He serves as Director of Policy and Communications at the European Centre of Excellence (ECE Brussels), an independent think tank registered in Brussels, Belgium.
He contributed as an expert member to the European Commission AI Office Working Group on transparency rules for generative AI under Article 50(4) of the EU AI Act. He also represents ECE Brussels in the Signatory Task Force 2 on Transparency of AI-Generated Content, chaired and facilitated by the European Commission’s AI Office (DG CONNECT). His contributions promote transparency, informed human judgement and a human-centred approach to technological adoption.
Kordalov is pursuing doctoral studies in law at the University of Liège (ULiège), Belgium, with a research focus on artificial intelligence.
His professional work supports democratic resilience, institutional transparency and public trust through strategic communication, media literacy, counter-disinformation initiatives and citizen-centred approaches to governance and digital transformation. He has delivered more than 500 training sessions across over 15 countries, helping institutions, professionals and youth workers strengthen their communication and digital competencies.
About ECE Brussels
European Centre of Excellence (ECE Brussels) is a Brussels-based think tank focused on strategic communication, democratic governance, digital transformation, AI literacy, EU enlargement and citizen-centred public policy. Through research, advocacy, training and international cooperation, ECE Brussels contributes to strengthening institutional communication, digital trust and democratic resilience across Europe and EU candidate countries.
At the European Centre of Excellence (ECE Brussels), we support professionals, institutions and civil society actors in strengthening strategic communication, advancing AI literacy and promoting human-centred digital transformation across Europe and EU candidate countries. This work builds on practical frameworks developed by Bojan Kordalov, including the A.I.M. Model for ethical AI-supported career development, the H&S Model for clear communication and the 4Q Job Interview Model.
