Will AI replace us? AI literacy, trust and human-centred communication (VIDEO)
The real question is not whether artificial intelligence will replace us, but how we choose to use AI to work better, learn better and achieve better results.
As AI becomes increasingly embedded in education, public institutions, organisations and everyday decision-making, uncertainty and fear often dominate public debate. In Europe, this debate unfolds alongside major digital and democratic transformations, including the implementation of the EU AI Act. In this context, technology alone cannot build trust. Clear, human-centred communication remains essential.
In this video, Bojan Kordalov, Director of Policy and Communications at the European Centre of Excellence (ECE Brussels) and Senior EU expert in strategic communication, EU visibility, digital transformation and AI literacy, explains why AI literacy must be understood as a core competence, not merely a technical skill.
Why AI literacy is becoming essential
AI literacy refers to the ability to understand, question and responsibly use artificial intelligence in work, education and public decision-making.
It goes beyond knowing how tools function. At its core, AI literacy enables individuals and institutions to:
Understand how AI influences decisions, processes and outcomes
Use AI tools responsibly and ethically
Interpret, contextualise and challenge AI-driven outputs
Without this competence, fear, exclusion and misinformation grow. With it, AI becomes a tool for empowerment, quality and accountability.
Human-centred communication and trust
AI does not take away human values. When used responsibly, it can strengthen them. Trust, however, does not emerge from technology itself, but from how AI is explained, governed and communicated.
Human-centred communication ensures that:
AI systems are communicated in clear and understandable terms
Decision-making remains transparent and accountable
Citizens feel included rather than replaced
This is particularly important for public institutions and democratic processes, where legitimacy depends on clarity, openness and trust.
Ethics, governance and participation
As Europe develops regulatory and governance frameworks for AI, regulation alone is not sufficient. Ethical AI requires informed users, responsible institutions and inclusive communication.
AI literacy supports:
Meaningful implementation of regulatory frameworks such as the EU AI Act
Confident citizen participation in digital societies
Protection and advancement of human rights
When combined with inclusive governance and clear communication, AI contributes to resilience rather than division.
Why it matters for Europe today
Europe’s digital future depends not only on innovation, but on trust. AI literacy bridges the gap between technology and society by enabling citizens and institutions to engage with AI confidently, responsibly and critically.
At the European Centre of Excellence (ECE Brussels), we support professionals, institutions and civil society actors in strengthening strategic communication, advancing AI literacy and promoting human-centred digital transformation across Europe and EU candidate countries. This work builds on practical frameworks developed by Bojan Kordalov, including the A.I.M. Model for ethical AI-supported career development, the H&S Model for clear communication and the 4Q Job Interview Model.
Watch the video
In this video, Bojan Kordalov explains why the debate on AI should move beyond fear and replacement narratives, and instead focus on literacy, responsibility and human-centred communication. The future of AI is not about replacing people, but about enabling people to use technology better.
About the Author
Bojan Kordalov is Director of Policy and Communications at the European Centre of Excellence (ECE Brussels) and a Senior EU expert in strategic communication, EU visibility, digital transformation and AI literacy. Through training, advisory work and public content, he supports institutions and professionals across Europe in building trust, clarity and competence in the digital age.
