Official WETM-IAC 2026 Announcement on Bojan Kordalov, Director of ECE Brussels, as a Keynote Speaker
On 19–20 March 2026, the European Centre of Excellence (ECE Brussels) will take part in the annual conference organised by WETM-IAC, which will take place in Sofia, Bulgaria, contributing a Brussels-based perspective on artificial intelligence, youth engagement and strategic communication. Bojan Kordalov, Director of Policy and Communications at ECE Brussels, has been invited to deliver two sessions addressing how AI is reshaping expectations, behaviour and communication models across youth mobility ecosystems.
This engagement reflects a deliberate institutional strategy. From its base in Brussels, ECE operates at the intersection of EU digital governance debates, strategic communication practice and applied AI literacy. As European regulatory frameworks on artificial intelligence continue to evolve, the organisation focuses on translating policy developments into practical insights for institutions, civil society and youth-focused organisations across Europe and EU candidate countries.
The WETM-IAC conference brings together international exchange professionals, mobility organisations and sector leaders who work directly with young people navigating an increasingly digital environment. By placing artificial intelligence at the centre of its 2026 programme, the organisers demonstrate forward-looking leadership in recognising that AI is not only a technological development but a behavioural and societal transformation. Full credit is due to WETM-IAC for creating space for this discussion at a moment when youth ecosystems are already experiencing its impact.
In his first session titled “How AI changes expectations and behaviour”, ECE Director Bojan Kordalov will explore how young people engage with AI tools in their everyday lives and how algorithmic systems influence their perception of opportunities, credibility and trust. The discussion will examine how generative AI, recommendation systems and automated content environments shape the way youth search for programmes, evaluate information and make decisions about international mobility. The core message is clear: organisations working with youth must understand AI not merely as an innovation, but as an environment that subtly influences expectations and behaviour. Without that understanding, communication strategies risk becoming outdated.
The second session entitled “Mapping youth as the main target audience in the AI era” will move further into the behavioural dimension. Artificial intelligence increasingly mediates attention, accelerates decision-making processes and alters expectations toward institutions and services. The emergence of deepfakes, synthetic media and algorithmic filtering challenges traditional assumptions about authenticity and credibility. For youth-focused organisations, this raises important questions about responsibility, trust-building and transparency. During the session, Bojan Kordalov will connect these developments with broader EU-level discussions on responsible AI governance, highlighting why AI literacy is becoming a foundational competence rather than a niche expertise.
For ECE Brussels, participation in WETM-IAC reinforces its broader growth trajectory. Being anchored in Brussels allows the organisation to follow digital policy developments closely, anticipate regulatory shifts and integrate them into strategic communication frameworks. This proximity to EU institutions strengthens ECE’s ability to act as a bridge between policy debates and practical implementation. By engaging with international mobility networks, the organisation expands its visibility while maintaining its strategic anchor in the European policy ecosystem.
Artificial intelligence is redefining how trust is formed, how information is consumed and how decisions are made. Youth ecosystems are among the first to experience these changes at scale. The upcoming WETM-IAC conference in March 2026 offers an important platform to discuss these transformations openly and constructively.
The WETM-IAC 2026 Conference focuses on youth mobility, cultural exchange and digital transformation in the AI era. According to the organisers, WETM-IAC is designed as “a global platform for networking, knowledge exchange and professional development in the youth exchange and cultural mobility sector,” bringing together professionals committed to quality standards, innovation and responsible practice. The event programme emphasises dialogue, forward-looking themes and cross-sector collaboration, reflecting WETM’s broader mission to support organisations that enable international exchange and mobility opportunities for young people worldwide. Full list of speakers and moderators of the WETM-IAC 2026 Conference is available on the link: https://www.wetm-iac.org/programme/speakers-and-moderators/
Who is Bojan Kordalov?
Bojan Kordalov is the Director of Policy and Communications at the European Centre of Excellence (ECE Brussels) and a Brussels-based Senior EU expert in strategic communication, EU visibility, digital transformation and AI literacy. With more than 20 years of professional experience and over 500 training sessions delivered across Europe, he works at the intersection of communication, technology and European policy.
What is Bojan Kordalov’s expertise in AI literacy and strategic communication?
He is recognised for developing practical, structured models that translate complex digital transformation processes into applicable tools for professionals, institutions and young leaders. His expertise is frequently applied in EU-funded projects, capacity-building programmes, youth policy initiatives and institutional communication strategies across the European Union and EU candidate countries.
Bojan Kordalov is the author and creator of several innovative professional development and communication models. In 2025, he developed the A.I.M. Model (Analyse – Integrate – Market), designed to support career development, professional visibility and ethical digital identity building through responsible use of AI tools. In the same year, he introduced the H&S Model (Headline and Soundbite), a framework for improving clarity and impact in public communication. At the beginning of 2026, he authored the 4Q Job Interview Model, a structured approach to preparing professionals and young people for strategic job interviews.
Through his speaking engagements, training sessions and publications, Bojan Kordalov promotes AI literacy as a foundational skill, advocates responsible AI use and contributes to strengthening communication capacity within European institutions, civil society organisations and youth networks.
