How to Communicate With Confidence: Honesty, Clarity and Trust (Video)
Effective communication is not improvisation. It is responsibility.
Communication is a core skill that shapes how ideas are understood, how trust is built and how decisions are interpreted. It is not defined only by what we want to say, but by how others perceive our message, whether they trust it and whether they truly understand it.
In this short video, Bojan Kordalov, Director of Policy and Communications at the European Centre of Excellence (ECE Brussels) explains why effective communication is built on honesty, clarity and emotion, with one central objective: being understood.
As the European Union (EU) navigates complex digital, AI and democratic transformations, communication plays a decisive role in how institutions engage with citizens and stakeholders. Clear and responsible communication helps translate policies into meaning, strengthens trust in public decision-making and supports democratic participation.
Drawing on Bojan Kordalov’s extensive experience working across Europe with public institutions, public officials, youth, organisations, donors and professionals, the video highlights that communication is not an instinctive act, but a skill that requires awareness, structure and responsibility. This applies equally to public speaking, institutional messaging, digital communication and leadership in complex environments.
At ECE Brussels, we work to strengthen strategic communication, public speaking, digital skills and AI literacy across Europe and EU candidate countries. These competences are essential for resilient institutions, informed citizens and inclusive public dialogue.
About the Author: Bojan Kordalov is Director of Policy and Communications at the European Centre of Excellence (ECE Brussels) and a Senior EU expert in strategic communication, EU visibility, digital transformation and AI literacy. Through workshops, organisational support and public content, he helps professionals and institutions communicate with confidence, clarity and purpose.
